Comments on: New beer doesn’t float my bloat

By: Beer Ranger

Beer Ranger — Thu, 28 Jul 2011 07:59:00 +0000

Great article Kirrily. Having worked in 'big brewery' marketing for nearly a decade (a few years back now and I've grown up to beers full of taste & aroma), even objective research spelled out what you're saying. It all depends how the marketers brief research agencies and try to prove the pre-meditated hypothesis. We've seen a recent attempt in Australia with Cruiser Hummingbird from a premix company - a complete failure of a 'girly' beer. Men & women are developing expanding taste preferences across food & beverage. We're actually looking for taste & aroma variety rather than carbonation variety!

By: Jeremy

Jeremy — Sun, 24 Jul 2011 09:20:15 +0000

Agreed, Emily. My girlfriend was not a beer drinker when we first got together, but now she drinks DIPAs with the best of them. The one flavour she still doesn't enjoy is the 'burnt' flavour of stouts.

By: Emily

Emily — Fri, 22 Jul 2011 05:15:52 +0000

I believe most people who "are not regular beer drinkers" will prefer a low-hopped style, whether male or female. I don't believe gender has very much to do hop (or any other) preference.

By: Martin Budden

Martin Budden — Thu, 21 Jul 2011 00:37:08 +0000

I’ve noticed that most of my female friends who are not regular beer drinkers will actually enjoy a low-hopped style (and there is a wide variety to choose from e.g. Scottish, wheat, stout) whereas they tend to dislike very hoppy beers (e.g. American Pale, IPA etc).