Comments on: Casella Wines boosts future beer interests with CCA Agreement http://www.brewsnews.com.au/2012/08/casella-wines-boosts-future-beer-interests-with-cca-agreement/?utm_source=rss&utm_medium=rss&utm_campaign=casella-wines-boosts-future-beer-interests-with-cca-agreement Because beer is a conversation. Sun, 19 May 2013 04:38:48 +0000 hourly 1 By: Editorhttp://www.brewsnews.com.au/2012/08/casella-wines-boosts-future-beer-interests-with-cca-agreement/comment-page-1/#comment-7764 Editor Wed, 22 Aug 2012 23:18:55 +0000 http://www.brewsnews.com.au/?p=13015#comment-7764 Thanks Sean — though I don’t think there’s a problem with the brewery or the beer, they just made the beer that they thought would have broad appeal. I suspect it might, though it enters a very crowded market. It will be a great day when beers by Shawn Sherlock or Ben Kraus require a brewery that big to meet demand, but I don’t think they will be carrying the Casella brand if they do.

]]> By: Sean Bhttp://www.brewsnews.com.au/2012/08/casella-wines-boosts-future-beer-interests-with-cca-agreement/comment-page-1/#comment-7763 Sean B Wed, 22 Aug 2012 23:15:32 +0000 http://www.brewsnews.com.au/?p=13015#comment-7763 I don’t think CCA really should partner with Casella for their BEER — regardless of future possibility for CCA to enter the beer market.

I have tried the Casella family’s first venture with “Arvo” beers — yes both of them — and I have to say I was really underwhelmed. It’s almost “kit and kilo” quality beer, nothing near what one would expect from a well resourced brewery. I agree 100% with the “which shade of white do you paint your kitchen” analogy.

If Terry Davis from CCA has half the brains I believe he does, he’ll get in a decent head brewer to make beer. Someone of the calibre of Ben Kraus or Shawn Sherlock perhaps?

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