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Lowenbrau Keller becomes Munich Brauhaus

February 16, 2016

Munich Brauhaus The Rocks replaces Lowenbrau Keller

Sydney’s Löwenbräu Keller turns 40 this year and has today been rebranded as Munich Brauhaus The Rocks following a substantial makeover.

The revamped restaurant and bar will adopt the same formula of the original Munich Brauhaus on Melbourne’s South Wharf, as part of owner Urban Purveyor Group’s program of venue rollouts and refurbishments.

UPG promises the venue will have “a year-round Oktoberfest atmosphere, more beers including the just-launched house-brewed Crafty Bavarian range, and a much broader menu”.

The makeover includes a massive extension to the bar area, added lounge seating and a refurbished interior and outdoor terrace.

Munich Brauhaus in Melbourne

Munich Brauhaus in Melbourne

Urban Purveyor Group chief executive Thomas Pash said Munich Brauhaus is the more modern, big Bavarian bier hall brand that the company wants to take forward as one of its key brands.

“We see a good opportunity to extend the massive bier hall and garden concept to other states,” he said.

“Plus we believe it complements our ten smaller Bavarian Bier Cafes, which are also undergoing a new look and feel and are growing in number and popularity across Australia.”

An ‘Open Haus’ party will be held at Munich Brauhaus The Rocks on Friday, 26 February. The first 100 guests to RSVP will receive a complimentary beverage and Bavarian bites from 6pm-7pm.

2 Responses to Lowenbrau Keller becomes Munich Brauhaus

  1. Jim bo on May 6, 2016 at 3:15 pm

    Its rubbish now. Dont go there if you liked the Lowenbrau. Very very sad. What were they thinking. It had so much style, class and atmosphere. All gone now. 40 years, gone.

  2. the bob on February 17, 2016 at 1:40 pm

    Well this is almost sad news. The venue at the rocks is the closest thing I’ve seen to an actual German beer hall in Australia. If it’s re-fitted to be like the Melbourne venue, then it will just end up looking like a hipster styalysed version of it’s former self.

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