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Tooheys Darling Pale Ale scratched

June 24, 2016

Lion has confirmed it has discontinued Tooheys Darling Pale Ale, effective immediately.

The beer was launched almost exactly a year ago to tap into the rampant growth of the Pale Ale style, but it appears it hasn’t resonated with Tooheys drinkers.

“Ultimately sales of Darling Pale Ale have not met expectations and we have chosen to focus instead on our core range,” a Lion spokesman said.

“We know this will disappoint our loyal Tooheys Pale Ale fans and we hope they will continue to enjoy our other classic beers including Tooheys New, Tooheys Old Dark Ale and Tooheys Extra Dry.”

Lion’s other major line extension of 2015, XXXX Gold Australian Pale Ale, remains on the market.


2 Responses to Tooheys Darling Pale Ale scratched

  1. Brett Surenne on January 21, 2017 at 2:38 pm

    This was a great drop. A real shame.

  2. Luke on January 15, 2017 at 2:15 pm

    It was my favourite beer. This news really sucks!

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