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Coopers cancels Bible Society commemorative cans

March 14, 2017
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Coopers Brewery supports diversity and equality

Coopers Brewery wishes to make the following statement:

“On behalf of the Coopers Board and senior staff, we are incredibly saddened by the impact our involvement with the Bible Society has had on our valued Coopers drinkers and our extended family,” Coopers Managing Director, Dr Tim Cooper, said.

“As a longstanding philanthropic company, Coopers Brewery has been passionate about supporting all aspects of our community, and has actively and financially embraced many different organisations.

“Our company’s guiding principles have centred around respect for others, and, as such, the recent activity surrounding the video made by the Bible Society has conflicted with our core values. Coopers never intended to make light of such an important issue, and would never and did not approve the making or release of the Bible Society video ‘debate’.”

Coopers Director of Corporate Affairs, Melanie Cooper said Coopers Brewery was and had always been supportive of diversity and encourages individualism.

“Our company supports marriage equality,” Ms Cooper said.

“Offence has been taken by our recent involvement, for which we are deeply sorry. We have listened to a range of community views, we acknowledge this feedback and respect everyone’s individual opinions and beliefs.

“We have consequently cancelled the release of our Bible Society commemorative cans and will be taking steps to show our further support for our community, including joining
Australian Marriage Equality.

“Our company brews great beer that we are passionate about, and we warmly embrace all Australians.”

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4 Responses to Coopers cancels Bible Society commemorative cans

  1. thomas f rowe on March 16, 2017 at 6:17 pm

    As a citizen of the United States I am astounded by all of this. As a long time beer writer, Coopers was always considered to be in this part of the world, a classic example of authentic Australian beer, especially their remarkable Sparkling Ale. It is sad to see how humorless and hateful Internet social media has become. Coopers response will not satisfy those who are zealously determined to fight human injustice by discarding Australia’s own national brand.
    Thomas Frederick Rowe

  2. Paul on March 14, 2017 at 9:26 pm

    I have worked with and been friends with the Coopers family for over 25 years, they in my opinion and observation have always been inclusive and supportive of all their customers and have certainly done more for the gay and lesbian community than any other company I know of. Like any relationship you do not always agree with your friends on every issue. That said Coopers as a community aware and respectful company have achieved an enormous amount for a variety of important community values and I am grateful for the support and change they have affected over their years of support for lots of different events. I don’t know of any other brewing company that have been as open minded, inclusive and supportive of all their drinkers.

    I am disappointed that people are so willing to throw them under the bus so to speak – give them the benefit of history, give them the benefit of what they have poured back in to the community, give them the benefit that sometimes you get it slightly out of sync – they are a great company that have done a lot of great things. Maybe that is the more important thing to focus on after all we have all got it wrong occasionally.

  3. Russell Hayse on March 14, 2017 at 7:14 pm

    Thank You.

  4. Michael van den Bergh on March 14, 2017 at 5:45 pm

    What was the involvement and what happened?

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