There hasn’t been a better time to start a microbrewery than the last few years, and no it has nothing to do with changing palates of the drinkers, a strong economy or a reduction in excise fees for smaller breweries, although all of these help. The real reason is that marketing has never been...
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By night (and some days) Leon can be found in the pubs in inner city Melbourne seeking out the latest and greatest brews from the Australian craft beer scene and pondering the inner workings of the craft beer market. By day he works in the advertising and media industry. He loves craft beer and thinks with the right marketing it will overtake the world. He also blogs about Beer, the marketing of it, Norm from Cheers and anything else that has happened to him whilst he had a beer in his hand at www.Tipples.wordpress.com and can be followed on twitter @Tipplesblog






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