Media is dominated by media release these days, media releases that are generally marginally re-written to look like a real news story, given a writers's byline and published to look like independent news. Australian Brews News tries to independently report on news, though our resources do not allow this and we regularly publish releases supplied to us. We publish the media release in its entirety and hopefully this will let our readers be aware when what they are reading elsewhere is unedited spin. We often put our comment on these stories to give them some context in the current beer market, point out contradictory or meaningless content or just discuss the story but publish the media release whole. (Note to PRs, if your beer uses tap water, please don't describe it as coming from the 'purest sources' and if you claim it is set apart by "using only the finest water, barley, hops and yeast its country has to offer" please advise us which of the beers from the brewer's stable do not use the highest quality ingredients, just so we can provide this information to our readers by way of comparison.) Finally, we do not take money for publishing releases. Our pages are open to our few financial supporters, as well as anyone else with a beer-related product of interest to our readers.
Web Site: http://www.brewsnews.com.au
It was suggested to me recently that in a market that is effectively a duopoly with the two major players commanding ninety per cent of the beer market, the market took on the dynamics of match race sailing. This means that two boat are competing against each other and when one skipper tacks, the...
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Melbourne’s Mountain Goat Brewery continues to go from strength to strength as their beers enjoy growing recognition and popularity across the country. Earlier this year a new, larger brewhouse was installed and commissioned at the Richmond warehouse brewery and two Mountain Goat beers had a successful entry into the American craft beer market. The...
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Beer sales are slumping. No doubt it's because of the high levels of carbohydrates and sugar in it.
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It’s no surprise that cider has seen, and continues to experience phenomenal growth, but the cider space is set to heat up — with the launch of Australia’s first mulled cider. The innovative team down at Rebello on the Mornington Peninsula — who 12 months ago revolutionised the industry when they blended real apple...
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Bacon flavoured beer, a rubber bottle to prevent breakage, and pick-up lines on a bottle cap. These are among some of the suggestions that Hahn has received so far as part of its new Hahn Academy campaign, inviting people to think, imagine and even create bold new beer ideas by submitting them via the...
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A toilet with one way mirrors and a glass floor has been voted by Aussies as one of the top five ideas for what to build on XXXX Island
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The 20th annual Australian International Beer Awards (AIBA) has tonight named Western Australia’s Feral Brewing as Champion Large Australian Brewery and Australian Capital Territory’s Wig & Pen Brewery & Tavern as Champion Small Australian Brewery at the prestigious Awards Presentation Dinner an Melbourne, Australia. Conducted annually by the Royal Agricultural Society of Victoria (RASV)...
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Tickets for Beervana 2012 will go on sale on 1 June with a range of exciting new ticket options for beer and food lovers. Now in its 11th year, Beervana will take place at Westpac Stadium on 17 and 18 August (two sessions daily) as part of Visa Wellington on a Plate. The event...
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Coopers Brewery has released a new beer to mark its 150th anniversary. Coopers Celebration Ale is a hops-driven traditional ale with a dark-red hue that is distinctly different in style to Coopers’ other beers. It incorporates three different hops varieties – Centennial from the USA, Nelson Sauvin from New Zealand and Pride of Ringwood...
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Tasmanian Brewery Moo Brew has introduced a fifth core product into their range. The Belgo (Bell-jo) is light bodied, finishes dry and presents with a bright copper colour. The lively aromatics are a seamless integration of yeast and hop character creating notes of pepper and stone fruit. A delicately textured malt background balances the...
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