Media is dominated by media release these days, media releases that are generally marginally re-written to look like a real news story, given a writers's byline and published to look like independent news. Australian Brews News tries to independently report on news, though our resources do not allow this and we regularly publish releases supplied to us. We publish the media release in its entirety and hopefully this will let our readers be aware when what they are reading elsewhere is unedited spin. We often put our comment on these stories to give them some context in the current beer market, point out contradictory or meaningless content or just discuss the story but publish the media release whole. (Note to PRs, if your beer uses tap water, please don't describe it as coming from the 'purest sources' and if you claim it is set apart by "using only the finest water, barley, hops and yeast its country has to offer" please advise us which of the beers from the brewer's stable do not use the highest quality ingredients, just so we can provide this information to our readers by way of comparison.) Finally, we do not take money for publishing releases. Our pages are open to our few financial supporters, as well as anyone else with a beer-related product of interest to our readers.
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Lyne MP Rob Oakeshott said today’s federal budget is good news for Australian craft beer manufacturers who, unlike small wineries, don’t get a significant rebate of the excise on sales they must collect on behalf of the federal government.
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Coopers Brewery and its distribution arm, Premium Beverages, have signed a contract to brew and distribute Carlsberg beer in Australia. A partnership between Coopers and Carlsberg Breweries A/S was announced today by Coopers’ Managing Director, Dr Tim Cooper, the Managing Director of Premium Beverages, Mr Bruce Siney, and the Regional Manager for Carlsberg, Mr...
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A year on from two friends taking a leap of faith to form Two Birds Brewing, Jayne and Danielle are set to release the second brew in their core range. The timing of the release coincides with Good Beer Week, when the craft beer industry and its passionate followers, descend upon Melbourne. The second...
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To celebrate its 20th year, the Australian International Beer Awards (AIBA) will host the first ever AIBA World of Beer – Tastings From Around the Globe, a unique event showcasing some of the world’s best beers. Part of Good Beer Week, AIBA’s World of Beer will bring the best Australian and International beers to...
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Temple Brewing, Melbourne’s newest brewery, and Bavarian State Brewery Weihenstephan, the world’s oldest brewery, recently worked together on a collaboration beer that is to be launched this Friday. Called Unifikator, meaning ‘unifier’ in German, Temple says it represents the coming together of the old world and the new. “Utilising the centuries of tradition and...
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We get a lot of media releases here at Brews News, most of them are more crammed with adjectives and superlatives than there are tears in an episode of Masterchef. Still, this one caught our attention and so while we would normally strip ‘ultimate’ out of any headline, we left it in this one...
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To celebrate the release of this year’s special Hop Harvest ales from Victorian craft breweries, Josie Bones is holding a special dinner event on Wednesday 2nd May to pair fine food with these seasonal brews. “We’re featuring the best of Victoria’s Fresh Hop brews from some of our favourite local breweries paired with the...
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With a nod to Melbourne’s Good Beer Week, Adelaide’s best beer pub, The Wheaty, is running its own mini-beer festival — very sharp, very craft and very Wheaty. Good Beer Wheaty runs at the hotel between May 12 and May 15th. A small sample of the events is below to whet your appetite, but...
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The curtains have come down on the Melbourne International Comedy Festival for another year, but there’s cheer of a different kind just around the corner. Good Beer Week brings 100 events celebrating beer in every way you could imagine to venues across Melbourne and Victoria from May 12 to 19. The eight day festival...
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It’s a big enough deal to be Australia’s biggest locally-owned anything these days, but to be the world’s largest producer of home brew concentrates as well — and then buy the US’s biggest home brew brand…well, that’s another. All in their 150th year… Nice work Coopers. Media Release Coopers Purchases Major U.S.A. Home Brew...
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