The results are in from the Sydney Royal Fine Food Show and Matilda Bay has again taken major honours. Matilda Bay’s celebratory media release is below, but other notable results in, what was again, a very thin list of gold medals are Redoak’s Honey Ale and the Illawarra Brewing which picked up golds for...
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Entries for the 2012 Australian International Beer Awards (AIBA), the pre-eminent showcase of beer and brewing excellence in the Asia Pacific Region, have been extended to Friday, 24 February. Now in its 20th year, the AIBA is presented annually by the Royal Agricultural Society of Victoria (RASV) in conjunction with the University of Ballarat....
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COMPETITION IS NOW CLOSED The countdown is on to the first beer festival of 2012…there’s only 14 more sleeps to go. The brewers have been working through the holidays to make sure there is plenty of cold, craft beer to taste (over 80 different options!) and the gourmet food menu is sure to satisfy your...
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As we reported last week on Australian Brews News, True South is turning 2 years old and is set to celebrate in style with a party at the brewery tomorrow Wednesday night. Entry to this Gala Event will see participants enjoy the range of True South beers with the special treat of the release of the...
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Media Release Wednesday October 26, 2011 Australia’s best beer — Kosciuszko reaches the peak After five hours of judging, Lion Nathan’s Kosciuszko Pale Ale has been crowned Australia’s best beer at the RNA’s Royal Queensland Food and Wine Show (RQFWS) Beer Competition in Brisbane today. Competition came to a head with the Kosciuszko Pale Ale beating 54 other...
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When I see pictures of blokes racing down a horse track wearing beer suits having won a prize given away by radio announcers called ‘Fitzy’ and ‘Whippa’, I am reminded of Professor Charlie Bamforth’s comment… “The advertisements can be extremely funny, but equally they hardly appear to come from a position of maturity. It...
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Hospitality group Merivale, responsible for such Sydney hotels CBD Bar, Slip Inn and Royal George, are participating in this year’s Sydney International Food Festival and as part of that they are offering a meal deal of a pie and Coopers Pale Ale for $20. We’re reluctant to plug hotels that we haven’t set foot into and...
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We generally ignore marketing gimmicks here at Brews News but, as we have noted before, some gimmicks just can’t be ignored. Matilda Bay’s yak promotion was nothing, if not original. Media Release Meet Andrew Craine – our yak racing hero Arguably the GREATEST CONSUMER PROMOTION EVER CONJURED has finally come to a close with Andrew Craine,...
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Announcing the winners of the iBottleopener iPhone case competition...
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We have iBottleopener iPhone cases to give away. We have road-tested these and they’re a pretty handy piece of kit. They snugly hold your iPhone without significantly increasing the size of the combined package. It is handyto have as few craft beers have twist tops and, while I have a bottle opener on my...
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