Posts Tagged ‘ CUB ’

Following on from Lion’s release earlier today, Carlton United Brewers have come out with their own release about the new additions to their portfolio. No surprises, and no notification of any product demises yet. We’ll keep you posted. Media Release Peroni, Grolsch, Miller and Pilsner Urquell to join Australia’s leading international brand portfolio Carlton United Brewers today announced...
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Well, SABMiller officially received the keys to CUB on Friday and we’re already seeing the changes in the landscape with Anheuser-Busch InBev brands moving to Lion. Lion replaced Coopers as the distributor for Budweiser back in 2009 and now adds the Belgian brands to its AB-InBev stable, which also includes Becks. It also brews...
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A unique opportunity exists for a talented Brand Manager to join us and take ownership of this iconic portfolio. In this high profile role you will be challenged with both building on the strengths of the well established Crown Lager, whilst making the most of development opportunities that exist for the Cascade portfolio.
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Innovation. in·no·va·tion/ˌinəˈvāSHən/ Noun: The action or process of innovating. A new method, idea, product, etc: “technological innovations”. You have to feel sorry for big beer marketers. Every day they have to turn up to their desks and think of a new way to put lipstick on a pig try to come up with new and...
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It’s been a busy year for bottle maker O-I. Earlier this year they launched the vortex bottle, a bottle they said was designed for visual appeal — and it did just that. Australian brewer Gage Roads used it with their beer Wahoo, with Gage Roads’ CEO Nick Hayler acknowledging the importance of good bottle design at...
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On November 14 2011 there will be a large number of people at a large brewery in Abbottsford either holding a collective breath or clenching collective buttocks as the Crown Ambassador Reserve is released to the public. After something of a stumble with last year’s offering of this premium take on an age-old brand,...
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Take a good look at the marketing below, you’re going to see it a lot over the coming months. As we revealed a few weeks ago, CUB has launched it’s big, lavishly resourced, play in the beer market for summer, Vic Pale Lager. In a market awash with ‘crisp sessional lagers’, CUB gives you a...
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News is just breaking that Foster’s Board recommends a $5.5325 per share proposal. Media release attached. A media briefing is occurring now. Sale subject to regulatory approval. Nothing yet known/announced about the future of Foster’s brands/assets/facilities. Beer lives in interesting times.
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Following on from James Davidson’s look at the Heineken Perfect Pour program, we seem to be in the midst of an international brand pouring battle. Once again it is the battle of Australia’s big two, with Lion Nathan-brewed Heineken up against CUB-brewed Stella Artois. While these competitions certainly focus on practical bar skills and add...
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At risk of it becoming tiresome, we return to Crown Lager’s new campaign, Time, which premiered late last week with lavish television commercials. As the campaign develops, it is obvious that this is a big-monied push by CUB to restore the fortunes of its declining premium beer. As the campaign develops it also becomes...
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