Beer sponsorships don’t generally cause much of a stir at Australian Brews News, especially when it just involves one generic mid-strength lager substituted for another at the football. But Carlton & United Breweries’ snaring the sponsorship rights for the Queensland Reds, ending Lion Nathan/XXXX’s two decade association with Queensland Rugby, marks just how aggressive...
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CUB is giving a free VB to every eligible person in the country (who buys the right newspaper and cuts out the coupon) to celebrate Australia’s recent performance on the cricket field. Or to celebrate that that the English are leaving with the little urn still safely stored in the overhead compartment. Or that...
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With the resurrection of the Great Northern Brewing Co brand, CUB is making a play for parochial Queensland drinkers. But Australia's largest brewer has a long history in Queensland as historian Brett Stubbs explains...
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Cascade Brewery is set to launch a free iPhone application called the Brewer’s Nose this month, featuring more than 500 Australian and international brews. Although it is written about in today’s The Australian, the application is not yet available for download through Apple’s iTunes. The application has been submitted to Apple but is currently...
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The mainstream media is alive with speculation of a suite of new products from Foster’s, including three new beers and a new beer label. It seems that Foster’s will tomorrow unveil their new Queensland-based beer brand, Great Northern Brewing Co. The brand is to operate out of the giant Yatala plant, south of Brisbane. The...
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Foster’s Group yesterday posted its half year results which showed that Australia’s largest brewing company had continued to lose its share of the lucrative Australian beer market. Wine was again the major drag on the company’s results, with the beer business showing a 5.7 per cent increase in revenue despite a 1.1 per cent...
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Hot on the heels of the VB Chip being launched in Australia, the beer itself has been launched in India. VB was launched at a function in New Delhi yesterday by The Australian Trade Commission in the lead-up to the Australia Day. The beer will be available in 375 ml bottles and cans and will...
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Australians drink a lot of beer and Matt Kirkegaard tours the brewery keeping many Australian glasses full...
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