CUB has long proclaimed Crown Lager as being Australia's Finest, with a history dating from 1919 filled with royalty, ambassadors and dignitaries. Apparently common folk have only been able to get it since 1954. Australian Brews News does some research and finds that something doesn't quite add up in the official history...
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Take a good look at the marketing below, you’re going to see it a lot over the coming months. As we revealed a few weeks ago, CUB has launched it’s big, lavishly resourced, play in the beer market for summer, Vic Pale Lager. In a market awash with ‘crisp sessional lagers’, CUB gives you...
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Fosters would not appear to be sitting on their hands in the wake of the Board’s recommendation that shareholders accept SABMillers takeover offer, with a new beer set for release before the end of the year. Australian trademark records reveal that on 15 September the company lodged an application to trademark the name ‘Victoria...
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News is just breaking that Foster’s Board recommends a $5.5325 per share proposal. Media release attached. A media briefing is occurring now. Sale subject to regulatory approval. Nothing yet known/announced about the future of Foster’s brands/assets/facilities. Beer lives in interesting times.
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We’re not sure exactly when it means, because they don’t want to tell us, but CUB is currently looking for a Brands Protection Manager to fight the parallel importing of their brands. The position description for the new role reads as follows: Drive our business to success! CUB generates significant volume and profit through...
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News is breaking this morning that brewing giant Foster’s has invoked the provisions of Trade Practices Act to withhold supplies of some of its top-selling beers to retailers Coles and Woolworths to thwart plans to heavily discount its brands. ABC News is reporting that it withheld supplies of top-selling VB and other brands in...
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Australia's biggest brewers are so scared of losing market share they would rather see the beer market whither while tying hotels to exclusive tap contracts...
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Media release The Queensland floods have devastated homes, livelihoods and taken lives across the state, with the current threat far from over. Many Foster’s employees have spent the last days and weeks supporting friends and family, assisting customers to repair and maintain businesses, with many preparing their own homes for potential flooding. The recovery...
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Beer sponsorships don’t generally cause much of a stir at Australian Brews News, especially when it just involves one generic mid-strength lager substituted for another at the football. But Carlton & United Breweries’ snaring the sponsorship rights for the Queensland Reds, ending Lion Nathan/XXXX’s two decade association with Queensland Rugby, marks just how aggressive...
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There is a vast difference between ‘beer’ and the ‘business of beer’. Almost all mainstream media coverage of beer actually relates to the business or marketing of it rather than what’s in the bottle. That’s because mainstream beer is a multi-billion dollar industry and the craft industry – the part of the industry that...
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