Media Release Coopers Brewery has signed a distribution agreement with leading US craft brewer Anchor Brewing Company, which is expected to increase Coopers’ sales throughout America. The arrangement may also lead to Coopers importing and distributing the iconic Anchor Steam beer in Australia within the next two or three years. Coopers Chairman and Marketing...
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While beer industry analysts are predicting Fosters will suffer a drop in profitability due to the cool start to summer, Coopers Brewery reports that increased sales of its Mild Ale have enabled the brewer to overcome the impact of Australia’s milder weather. Sales of the mid strength Coopers Mild Ale grew 21.6% for the...
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The reaction to Coopers Clear seems to have been, as expected, underwhelming amongst those who drink Coopers’ traditional offerings. On 4BC Radio’s Beer Talk program, Australian Brews News editor, Matt Kirkegaard, spoke with Coopers’ Chairman and Marketing Director Glenn Cooper to find out whether Coopers has sold out. No matter what you think of...
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In a move that will no doubt generate discussion amongst beer purists, iconic Australian Brewery Coopers last night entered the low-carb beer market with their new product, Coopers Clear. Clear enters the ultra-light flavoured beer category with a beer that weighs in at 4.5% abv and one gram of carbohydrate per 100 mls. This...
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Coopers has commenced the transition process which will eventually see the brewery move from the fifth generation to the sixth. Rachel Cooper-Casserly, 29, is the first member of the sixth generation to join Coopers full time, accepting the position of Brand Marketing Coördinator. Rachel is the daughter of Coopers Chairman and Marketing Director, Glenn...
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