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Posts Tagged ‘ VB ’

VB on ice

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April 24, 2011
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Australia’s best-selling beer has announced the launch of an Australian-first, the VB Ice Box.
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Fosters to Dan: No VB for you!

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March 23, 2011
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News is breaking this morning that brewing giant Foster’s has invoked the provisions of Trade Practices Act to withhold supplies of some of its top-selling beers to retailers Coles and Woolworths to thwart plans to heavily discount its brands. ABC News is reporting that it withheld supplies of top-selling VB and other brands in...
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Shouting the bar

By
January 8, 2011
If you could buy the nation a beer, what would it be?

CUB is giving a free VB to every eligible person in the country (who buys the right newspaper and cuts out the coupon) to celebrate Australia’s recent performance on the cricket field. Or to celebrate that that the English are leaving with the little urn still safely stored in the overhead compartment. Or that...
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The business of being Fosters

By
October 25, 2010
The business of being Fosters

There is a vast difference between ‘beer’ and the ‘business of beer’. Almost all mainstream media coverage of beer actually relates to the business or marketing of it rather than what’s in the bottle. That’s because mainstream beer is a multi-billion dollar industry and the craft industry – the part of the industry that...
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Increased competition squeezes Foster’s results

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February 17, 2010
Increased competition squeezes Foster’s results

Foster’s Group yesterday posted its half year results which showed that Australia’s largest brewing company had continued to lose its share of the lucrative Australian beer market. Wine was again the major drag on the company’s results, with the beer business showing a 5.7 per cent increase in revenue despite a 1.1 per cent...
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Victoria Bitter launched in India

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January 21, 2010
Victoria Bitter launched in India

Hot on the heels of the VB Chip being launched in Australia, the beer itself has been launched in India. VB was launched at a function in New Delhi yesterday by The Australian Trade Commission in the lead-up to the Australia Day. The beer will be available in 375 ml bottles and cans and...
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The “drinking chip”

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January 20, 2010
The “drinking chip”

Last year VB rebranded itself, “The dinking beer”. Now, to complement the beer it has launched “The drinking chip” described as “the best hot chips made for the best cold beer.” The snack was created to compliment a chilled VB, and thus, entice beer drinkers to keep on chugging. The spicy chips were created...
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Beer and Food