Foster’s is the world’s 284th most valuable brand, with a brand value of US$3.1bn (AU$3.5bn), according to the latest BrandFinance Global 500 survey.
The survey annually analyses 500 key brands worldwide and 2010 marks Foster’s first entry into the Top 500. Its listing sees the Australian brewer join the world’s most valuable beer brand, Budweiser (15th:value US$21.3bn ) on the list. Budweiser was up four places from 19th in last year’s survey. The only beer brands ahead of Fosters in the Top 500 were Heineken (down 19 places to 62nd: value US$11.43bn) and Corona (up 37 places to 184th: value US$4.5), while the Australian was valued more highly than Amstel (down 53 to 336: value US$2.7bn), Stella Artois (down 93 to 340: value US$2.6bn) and Carlsberg which, at 372 (value US$2.5bn), also entered the Top 500 for the first time.
Fosters was the sixth most valuable Australian brand with Woolworths the highest placing at 138 with a brand value of $US$6bn (AU$6.66bn)
The strength of the Foster’s brand internationally is likely renew takeover speculation for Foster’s, especially if the company’s brewing and wine businesses are demerged.
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