Bluetongue Premium Lager, which in June launched its new $120 million brewery on NSW’s Central Coast, is celebrating by giving two lucky beer lovers the chance to brew their very own batch of Bluetongue with three of their mates. The promotion is being run in the lead up to this Summer through it’s “Taste to Win” competition.
Announcing the competition Bluetongue Marketing Manager, Pieta Jordan, said the brewery wants to give its consumers the opportunity to taste beer as the brewers do; fresh from the tank.
“I have no doubt that they will jump at the chance to come to the brewery and brew their very own signature Bluetongue,” she said.
The Bluetongue “Taste to Win” on-pack promotion will be available nationally in the off-premise with a supporting on premise promotion in selected outlets, with a major prize being offered in each channel. The prizes will give two Bluetongue winners and three of their mates the opportunity to visit the new Bluetongue Brewery and brew their very own batch of Bluetongue which will be bottled with a personalised label. This once-in-a-lifetime experience will include;
- flights for four from their nearest capital city to Newcastle;
- two nights’ accommodation; and
- $2000 spending money for the major prize winner
The promotion will give consumers the chance to win this beer experience by simply purchasing a six pack of Bluetongue Premium Lager in the off-premise, or a bottle of Bluetongue Premium Lager or Bluetongue Premium Lager draught in the on-premise.
The Bluetongue Brewery is owned by Pacific Beverages, a joint venture between Coca-Cola Amatil and SABMiller, the world’s second-largest brewing company.
Off Premise – On Pack Promotion (Running from October – December)
Bluetongue drinkers need only purchase a 6pk or case (for 4 chances to enter) of Bluetongue Premium Lager and SMS or go online to www.bluetongue.com.au/tastetowin to enter their unique code found inside each 6-pack to be in the draw to win the Ultimate Brewing Experience.
There are also 200 tasting kits to be won instantly, which include a Bluetongue tasting paddle, four Bluetongue tasting glasses and a 330ml bottle of each of the Bluetongue Premium Lager, Traditional Pilsner, Alcoholic Ginger Beer and Bluetongue Light*
On Premise Promotion (Running in November)
Bluetongue drinkers need to purchase any Bluetongue bottle or draught beer in participating venues to receive a scratch card with a unique code, which they can enter via SMS or online.
1 in 5 will be instant winners of a Bluetongue “Taste Unlocker”, otherwise known as a bottle opener.