McLaren Vale Beer Company has secured a national draught presence with its official launch into Queensland.
MV Beer’s keg distribution across all states and territories has been achieved after recently gaining taps in the NT, WA and ACT on the back of its already growing presence in NSW, Victoria, South Australia and Tasmania.
Vale Ale (an Australian-style pale ale) and the crisp Vale Dry lager will officially launch in Queensland on May 7 at the Spotted Cow Hotel in Toowoomba – and MV Beer Head Brewer Jeff Wright will be on hand to discuss the brews and talk all things craft beer.
General Manager of the Spotted Cow, Phil Coorey, said Queensland needed quality beers such as Vale Ale to “serve as interesting yet accessible gateways into the craft beer market”.
“Vale Ale can help excite patrons about quality flavour-driven beers beyond your average, traditionally quaffed fizz,” Phil said. “The subtle difference between a few pale ales can be as fun to dissect as that of a Barossa or McLaren Vale shiraz”.
Brisbane-based beer writer Matt Kirkegaard said Queenslanders were ready to embrace craft beer. “If a country pub such as the Spotted Cow can make a national name for itself as a great beer venue and not only survive but prosper on the back of great beer, there’s no reason why others can’t,” Matt said.