Radio Brews News meets James Watt, founder and CEO of Scottish brewery BrewDog and talk beer, marketing and dead animals.
In the intro Matt also reluctantly returns to the current Crown Lager marketing campaign.
To send through your entry for the “Matt lost the Brendan Varis interview” competition, email the code word from the podcast to: [email protected] | BrewDog blog | James on Twitter.
Terrible interview. Matt came off especially poorly. Didn’t enjoy it, was disappointed by it.
But it was free, so what are you going to do?
Thanks for the feedback…I approved this comment on the off-chance that you are genuine, as we welcome all feedback especially constructive criticism though of course we’d take the feedback more seriously if you provided something a little more specific than ‘terrible interview’ anonymously. Even supplying a legitimate email address so that we could follow up privately to seek something more constructive might show you were a little more serious….
though the
Great interview guys… you didn’t labour the points that a cynic could have questioned a lot harder on. I’m not sure what Mr Anonymous was on about.
I agree this is a great interview. I believe you are right to be somewhat cynical about the Brewdog boys’ motivation. They certainly have a great sense of humour (love the videos) and a real passion for pushing British beer outside the traditional box, but their aggressive marketing and ambitious plans don’t sit comfortably with the notion that “we’re just having a good time.” Good luck to them, I say, and more of the quirky stuff. But they shouldn’t con themselves the punters are completely stupid… we see through you, lads!