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New beer deliver service launches

June 20, 2014
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As the craft beer market grows, the industry is throwing up more and more entrepreneurs hoping to build a business servicing the demand or the culture around it. Brews News currently receives one of two pleas a week to promote a new beer-related Kickstarter projects, on which we will write more soon.

However, one idea to service the market that is constantly thrown up and tried is the beer delivery service. Several have come and gone over the last decade, most notably The BeerMasons.

It’s an idea that seems a winner. People love beer. Let’s send them a selection. However, unlike the way in which wine has traditionally been viewed, beer is a product that price and  convenience matter.  With the cost associated with managing the packaging and delivery of the beer of the month pack, it is difficult to create enough value in the pack to justify the premium paid for the service. It was easier to justify this when specialty bottleshops were scarce and the novelty of the beers involved added value, but that is much harder as good beer is increasingly more easily available on demand.

Beer Masons sought to add value with excellent tasting notes, recipes, beer education and eventually specialty importing of rare beers. Though all of this is as added cost and their packs were often pointed to as being too expensive for what they offered.

But, for all that, a new service has just been announced. It will be interesting to see whether Beer Days Beer Boxes are able to overcome the issues of price and convenience and create a compelling offer.  [MK]

Media Release

Great beer just got better with new Beer Days beer boxes. Happy days.

Beer DaysImagine having the greatest and most elusive craft beers delivered right to your doorstep on a regular basis. No fuss, no running around.

This is Beer Days Beer Boxes – a beer experience for lovers of great beer.

Hand selecting the very best, hard-to-find and limited release Australian and international craft beers, Beer Days then deliver them straight to your work or home on a regular or one-off basis for you to enjoy with good mates and good food. It’s the perfect gift for someone who is hard to buy for or for yourself, just because you love great beer.

Beer Days Beer Boxes are the easiest and most convenient way to sample what great craft beers the best craft breweries are producing locally and overseas. Some of the little beauties you can expect to find in your Beer Box include the seriously-impossible-to-find-in-Australia Brew Cult Get Down American Brown Ale (ABV 5.8%) or Barrique Okarma (ABV 6.5%).

Beer Days’ goal is to take craft beer to the masses. If more people drink craft beer, then more brewers will make the stuff – great stuff. Beer Days Beer Boxes are also a way to support the little guys doing great things with craft beer. And that should make us all feel pretty good.

Ordering is easy through the Beer Days website. First, decide whether you want to try a Beer Days Beer Box just once or go for the gift that keeps on giving with a monthly or quarterly, no obligation delivery. Then, select how many beers you want delivered – either 8,12 or 16 craft beers – with prices starting from $54.95.

Great beer and good food go together like boardies and thongs on a hot summer’s day, so Beer Days Beer Boxes offer the option to add in little surprises like boutique beer bites including nuts, biltong or jerky. There’s also the option to add in a quirky surprise gift that could be anything from a handcrafted wooden yo-yo to a designer bottle opener. If you’re feeling really serious about your beer, you can also opt for the Premium Beer Box which ensures four of your beers will be either stronger ales (think between 7-11% ABV) or even harder to find. All for $10. Win-win.

Beer Days Beer Boxes make the perfect father’s day, birthday or thanks-for-being-you gift for under $55. Regular deliveries are available from $54.95 and no lock in contract, so you can stop receiving delicious craft beers to your door whenever you like. But we reckon you won’t want to.

Good mates, good food, great beer.

Beer Days Beer Boxes

Monthly or quarterly deliveries priced from $54.95 for 8 beers, $64.95 for 12 beers, $74.95 for 16 beers, all including free delivery.

One-off gifts priced from $69.95 for 8 beers, $79.95 for 12 beers, $89.95 for 16 beers,
all including free delivery.

Optional $10 upgrades, choose to add in a gourmet beer bites, surprise gift or premium pack.

Australia-wide shipping available. Orders to WA, NT and TAS incur an additional $15 delivery fee.

www.beerdays.com.au

-ENDS-

About Beer Days

At Beer Days, we love craft beer. And we want everyone to know all about it!

Beer Days was started in 2011 by two young Aussie guys wanting to combine their three favourite things; good food, good mates and great beers. They began hosting boutique beer events for small groups and in 2013 they expanded.

Since then, they have held dozens of events at some of Sydney’s best restaurants and in 2013 have launched their own Craft Beer Boxes.

Their goal is to take craft beer to the masses. If more people drink craft beer, then more brewers will make the stuff – great stuff – and since they don’t have any brewing skills, they figured they’d take this approach. It’s also means they can support the little guys doing great things with craft beer. And that should make us all feel pretty good.

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