Western Australian Beer Week is back, and we want you to make it great!
The WA Beer Week Team is pleased to announce the opening of event registrations for WA Beer Week 2014. The Week runs from October 25th until November 2nd. After a record smashing 2013 the team has grown and they hope the list of events does too.
In 2013 over twenty five breweries from four states and several countries participated in the biggest and most successful WA Beer Week to date. Highlighted by events such as The Beermuda Triangle, Beer Skool Fight Club, Night of The Barrels and East vs West the week reached thousands of beer drinkers across ten days
Beer Week Event Director and all round craft beer events guy Reece Wheadon believes the evolution of the past two years events will keep rewarding brewers and venues in 2014.
“Last year we saw huge growth in non-craft venues getting involved rather than all breweries or all craft focused venues. The majority of people coming through the events were new to craft beer and we hope to see them and their friends again this year.”
With the craft beer segment growing while overall beer consumption declines, events like WA Beer Week are the perfect fit within a shifting market.
“Consumers are getting curious, it’s no longer get a beer and stick to it, there’s experimentation and growing knowledge,” said Wheadon.
“Gateway beers like James Squires and Little Creatures have opened the minds of a generation of consumers for the likes of Feral to take them to the next level.”
WA Beer Week event registrations are now open at wabeerweek.com and close August 7th.
For more information, visit the WA Beer Week website.