This week we play part two of Matt’s interview with CUB about the revitalisation attempts for the Crown brand and Tim Ovadia is joined by CUB’s Chief Brewer Jaideep Chandrasekharan about the 2014 Crown Ambassador Reserve, the brewing process and Matt & Jaideep have the first public sampling of the vintage. Later they are joined by Crown’s Marketing Manager, Scott Tindall.
In the intro Matt & Pete muse about KFC’s application to sell beer, which leads into a chat our attitudes to drinking and what shapes them.
During our intro we discuss the following:
- KFC plan to sell beer, cider criticised
- Kids Absorb Your Drinking TVC by DrinkWise.
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