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CBIA presents The Art of Selling Craft

March 26, 2015
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As part of this year’s Australian Craft Brewers Conference, the Craft Beer Industry Association  is presenting The Art of Selling Craft, a one day symposium for the on-premise trade with a programme  full of educational seminars to broaden delegates’ skills and knowledge when it comes to serving craft beer.

Some of the best in the business will be on hand to give insights on how they run their own establishments while top industry consultants will also share their knowledge.

Seminars look at purchasing and menu writing, best practice for storage and draught systems, identifying beer faults and the all important part of selling the beer to a thirsty customer.

The day opens with presentations from two of Australia’s most successful craft beer publicans and ends with an open Q&A forum.

This is a great opportunity to benchmark your business with what is best practice across the industry.

If you are looking at ranging craft beer in your venue and want to know more about it or if you already sell craft beer and want to do it better then this symposium is not to be missed.

Tickets are $150, including lunch

Download program here

Buy tickets

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