Lion has announced that XXXX Island will return to its former self, Pumpkin Island, in December 2015.
XXXX Island has helped to cement XXXX Gold’s position as Australia’s number one beer, which now accounts for 12 per cent of all beer category sales, the brewer said in a statement.
“The response we’ve had to XXXX Island has been truly overwhelming, so much so that we have already extended the original lease by six months so more people could enjoy the experience,” said Lion marketing director, Matt Tapper.
The brewer said 2484 mates have enjoyed a trip to the island since its launch in 2012.
To be in with a chance of winning one of the last trips to XXXX Island, visit the XXXX website and become a ‘mate’ of XXXX. The last visitors to XXXX Island will officially disembark on 28th November.