This week Lion announced its Beer the Beautiful Truth campaign which will see the brewing giant add nutrition information panels to bottles and cartons across its entire wholly-owned Australian beer portfolio.
We speak with Matt about the reason behind the campaign, what it will involve and the risks for Lion in taking the lead on labelling.
Don’t forget to send us your feedback, or leave a voicemail by calling (07) 3040 1508, that we’ll play on our next show.
Radio Brews News is hosted by Matt Kirkegaard and Pete Mitcham and is produced by Lachie Mackintosh.
Download the audio or subscribe below.
