web analytics

AC/DC and ALDI launch beer

September 23, 2015
By

aldi1The legendary Australian Hard Rock band AC/DC has teamed up with ALDI Stores to release its own line of beer in Australia. AC/DC Premium Beer features a design inspired by AC/DC’s 17th album and current World Tour “Rock or Bust”. The beer will be available exclusively in all licensed ALDI stores in NSW and Victoria on 30th September, just in time for AC/DC’s upcoming Australian leg of the tour which kicks off in Sydney on the 4th of November.

The refreshing and easy drinking pale lager is made by German Brewery Karlsberg, which has been brewing beer in Germany for more than 130 years. Like all good German beer, AC/DC beer has been brewed to the “Reinheitsgebot”, the German Beer Purity law of 1516.

Available in either a 568ml can for $2.99 or a 5L keg with integrated beer tap for $24.99, AC/DC Beer is available exclusively at ALDI, and will be available for a limited time only.

“We’re very excited to celebrate AC/DC’s legendary rock status with the launch of AC/DC Beer in Australia. The combination of great German Beer and Aussie Hard Rock just seems like a match made in heaven,” said an ALDI Australia spokesperson.

aldi2Formed in Sydney in 1973, Rock & Roll Hall Of Fame inductees AC/DC are considered one of the pioneers of Hard Rock. They continue to be one of the best selling bands of all time – with sales of over 220 million albums. The current “Rock or Bust” Tour set a new world record in Germany for the number of tickets sold within the shortest timespan, with more than 300,000 tickets sold out in 77 minutes.

ALDI partners with a number of high-calibre Australian and international suppliers who share our passion for quality and help cater to our expanding range of products.

ALDI gained the title of Australia’s best value liquor retailer in 2014*, further testament to the excellent quality and value of liquor available at ALDI stores and at www.aldiliquor.com.au

*http://www.roymorgan.com/findings/5502-australias-best-value-liquor-retailer-201403252224

Tags:

3 Responses to AC/DC and ALDI launch beer

  1. Brian mills on February 27, 2016 at 2:54 pm

    Can we still buy acdc beer from Aldi! I missed out in September and I’m a collector of fine beers!! Cheere

  2. Karen spiteri on October 8, 2015 at 12:18 pm

    Were can I get AC/DC keg I am in the werribee area in Victoria australia

  3. Greg Ward on October 7, 2015 at 9:26 am

    just wondering how I can purchase ACDC Keg, have tried most ALDI stores in my area. thanks

Leave a Reply



Food