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CUB rests Cascade First Harvest

April 12, 2016
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There will be no 2016 vintage of Cascade First Harvest, Carlton & United Breweries’ fresh hop beer that debuted 15 years ago.

The annual release of First Harvest became an increasingly important marketing initiative for Cascade when CUB undertook to reposition it as a craft beer brand.

But the beer was downgraded to a draught-only release for the 2015 vintage and was not produced at all in 2016, with priorities having changed for Cascade last year.

“CUB hasn’t produced a Cascade First Harvest this year, however given the interest from drinkers and the passion for it from our brewers it’s something we will assess over coming months,” a CUB spokesperson told Australian Brews News.

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3 Responses to CUB rests Cascade First Harvest

  1. S Padeffke on July 6, 2016 at 9:49 am

    Big mistake that will be regretted

  2. John Harvey on June 3, 2016 at 2:29 pm

    I have bought a carton of First Harvest stubbies at this time of year for close to a decade and have visited the brewery every time I went to Hobart, mainly to try it.
    I thought I had just missed out in 2015 by bad timing but it seems it was draught only, now not at all in 2016. I will take it off my reminder list and the brewey off my Hobart list
    I guess I will have to stick to Coopers. Pity, I liked that stuff

  3. Karene Clements on May 31, 2016 at 5:29 pm

    Totally Disappointed no 2016 Cascade First Harvest

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