Lion has confirmed it has discontinued Tooheys Darling Pale Ale, effective immediately.
The beer was launched almost exactly a year ago to tap into the rampant growth of the Pale Ale style, but it appears it hasn’t resonated with Tooheys drinkers.
“Ultimately sales of Darling Pale Ale have not met expectations and we have chosen to focus instead on our core range,” a Lion spokesman said.
“We know this will disappoint our loyal Tooheys Pale Ale fans and we hope they will continue to enjoy our other classic beers including Tooheys New, Tooheys Old Dark Ale and Tooheys Extra Dry.”
Lion’s other major line extension of 2015, XXXX Gold Australian Pale Ale, remains on the market.
