This week we chat with Ben Nichols, one of the co-founders of leading Brisbane beer bar The Scratch.
Prior to opening The Scratch, none of the founders had significant hospitality experience and yet have created a successful and popular beer bar. We discuss with Ben his approach to the bar, the many mistakes he says he has made along the way and what he has learned. We also hear of his plans for a new bar, Netherworld, opening in January 2017 and how he will adapt it based on what he learned at The Scratch.
In the pre-ramble, we quickly touch on Lion’s subtle change of tack with the gender makeup and focus of their new XXXX ads.
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Special thanks to….
• Shane Jasprizza
• Steve Cottee
• Dermott Dowling – BeerCo
• Paul Pacey
• Mathew O’Keefe
• Chris McNamara
• Kris Domigala
• Ian Clark