Just ten per cent of craft brewers have so far completed this year’s Craft Beer Industry Survey, a valuable initiative for the future prosperity of the sector.
All Australian craft brewers should have received an email last Wednesday from Survey Matters with a link to the survey.
Brewers who have not received it should contact CBIA executive officer Chris McNamara on [email protected] or 0409 836 714.
“It is essential that we increase the response rate from last year’s 30 per cent so that we can improve the validity of the survey results,” the CBIA said.
“After the first week Survey Matters tell us that they have only had a ten per cent response rate. We need to lift this dramatically. If you have any concerns about the survey please address them to Chris McNamara.”
CBIA chair Peta Fielding discussed the importance of the survey on last week’s edition of Radio Brews News, which is available for download here.