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Radio Brews News – Episode 115 – Michael Bannenberg

December 28, 2016 by Radio Brews News

This week we have a beer with ad man Michael Bannenberg.

Michael Bannenberg (l) with Andrew Bailey, his collaborator on the book, The Brewery.

Banners, as he is better known,  joined the then George Patterson advertising agency in 1980 and worked on many of the classic beer advertisements of the last three decades. He is also an active member of the Victorian Beer Label Collectors Society, collector of brewery artwork and imagery and amateur brewery historian with a wealth of knowledge about the history of Australian breweries.

Banners is also co-author of the excellent book, The Brewery, a tribute  to Melbourne’s Carlton Brewery between 1858 to 1907, and author of Grab a Coldie, a celebration of the beer culture of the 1980s.

During the discussion, Banners referred to the origins of the iconic VB Big Cold Beer campaign. You can read more about that here in the reminiscences of Geoff Seebeck, Creative Director, George Patterson Advertising who created the campaign.

Mike also discusses this cinema ad for Crown Lager dating back to the premium beer’s heyday in 1996, which was one of his favourite.

This episode was recorded in the beer garden at The Palace Hotel in Melbourne.

Send us your feedback, or leave a voice mail by calling (07) 3040 1508, that we’ll play on our next show.

Also, if you like the show and you want to help us to help keep it going, develop it further, you can become a site patron. If you make a recurring monthly subscription, you can pay either $10 or $5 per month by clicking the links below.

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Radio Brews News is hosted by Matt Kirkegaard and Pete Mitcham and is produced by Lachie Mackintosh.

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Special thanks to….

Executive Producers
• Shane Jasprizza
• Steve Cottee
• Dermott Dowling – BeerCo
• Paul Pacey
• Mathew O’Keefe
• Chris McNamara

Producers
• Kris Domigala

Contributors
• Ian Clark

Reader Interactions

Comments

  1. Nigel Ayling says

    December 28, 2016 at 9:35 pm

    Interesting interview, especially for a marketing person who loves craft beer. You guys could hardly get an word in edge ways. Still reckon you should interview me. Cheers

  2. David Thomas 0418281214 says

    September 13, 2018 at 10:34 pm

    I am david Thomas from the oaks hotel neutral bay Micheal could you please ring I have your new book

Category: Features, Radio Brews News Tagged: Michael Bannenberg, Radio Brews News

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