This week we have a beer with ad man Michael Bannenberg.
Banners, as he is better known, joined the then George Patterson advertising agency in 1980 and worked on many of the classic beer advertisements of the last three decades. He is also an active member of the Victorian Beer Label Collectors Society, collector of brewery artwork and imagery and amateur brewery historian with a wealth of knowledge about the history of Australian breweries.
Banners is also co-author of the excellent book, The Brewery, a tribute to Melbourne’s Carlton Brewery between 1858 to 1907, and author of Grab a Coldie, a celebration of the beer culture of the 1980s.
During the discussion, Banners referred to the origins of the iconic VB Big Cold Beer campaign. You can read more about that here in the reminiscences of Geoff Seebeck, Creative Director, George Patterson Advertising who created the campaign.
Mike also discusses this cinema ad for Crown Lager dating back to the premium beer’s heyday in 1996, which was one of his favourite.
This episode was recorded in the beer garden at The Palace Hotel in Melbourne.
Send us your feedback, or leave a voice mail by calling (07) 3040 1508, that we’ll play on our next show.
Also, if you like the show and you want to help us to help keep it going, develop it further, you can become a site patron. If you make a recurring monthly subscription, you can pay either $10 or $5 per month by clicking the links below.
Sponsor the Show
Executive Producer
[wpeppsub id=28959]
When you sponsor us for $10 a month, you become an Executive Producer. You will receive an EP credit at the end of every edition of Radio Brews News produced in the month you have supported us. You can also suggest a guest you would like to interview and – if we can get them on the show – join us as a guest interviewer to ask a couple of questions. Plus you will have our eternal gratitude…
Producer
[wpeppsub id=28961]
When you sponsor us for $5 a month, you become a Show Producer. You will receive a credit at the end of every edition of Radio Brews News produced in the month you have supported us, and our eternal gratitude…
Or just make a one-off donation
[wpecpp id=28971]
Radio Brews News is hosted by Matt Kirkegaard and Pete Mitcham and is produced by Lachie Mackintosh.
Download the audio or subscribe below.
Special thanks to….
Executive Producers
• Shane Jasprizza
• Steve Cottee
• Dermott Dowling – BeerCo
• Paul Pacey
• Mathew O’Keefe
• Chris McNamara
Producers
• Kris Domigala
Contributors
• Ian Clark
Interesting interview, especially for a marketing person who loves craft beer. You guys could hardly get an word in edge ways. Still reckon you should interview me. Cheers
I am david Thomas from the oaks hotel neutral bay Micheal could you please ring I have your new book