Thirty venues in the eastern states have introduced Bond Brothers, CUB’s new flavoured pods system for beer.
Bond Brothers comes in five natural flavours: Pink grapefruit, honey, lime, raspberry and apple.
They are infused into a contemporary lager via a pod system, then poured from a single tap “for a refreshing twist on beer”, according to CUB marketing director Richard Oppy.
In the below interview with 9 News, Oppy likens Bond Brothers to the Nespresso coffee system, although CUB’s beer pods are apparently able to be recycled.
He says Bond Brothers system was developed in response to consumer demand for increased variety in beer styles and flavours, as well as publicans seeking to offer something different.
“With so many options for entertainment, pubs need to provide new and different experiences for consumers in order to compete,” Oppy says.
“The innovation by CUB provides some excitement and theatre for drinkers, while delivering a brew which is essentially made for people looking for something different or trying beer for the first time.“
The following venues are trialling Bond Brothers, according to a list supplied by CUB on January 12.
QLD
Club Hotel Motel, Roma
Wickham Hotel, Fortitude Valley
Beach House Bar & Grill, Brisbane CBD
Beach House Bar & Grill Garden City, Upper Mt Gravatt
Hogs Breath Cafe, Cleveland
NSW/ACT
Strawberry Hills Hotel, Surry Hills
Marrickville Ritz, Marrickville
Commercial Hotel, Parramatta
Bella Vista Hotel, Bella Vista
The Dock Kingston, Kingston
Ugly Pizza, Huxley, Caringbah
Lighthouse Bar, Belconnen
Cruise Bar, The Rocks
Coogee Bay Hotel, Coogee
Macarthur Tavern, Campbelltown
Taren Point Hotel, Miranda
VIC
Temperance, South Yarra
Bridge Inn, Mernda
Birmingham, Fitzroy
Elgin Hotel, Hawthorn
Union Hotel, Ascot Vale
Croydon Hotel, Croydon
The Cove, Patterson Lakes
SHR Bridge Hotel, Richmond
Precinct Hotel, Cremorne
Manhattan Hotel, Ringwood
Pascoe Vale, Pascoe Vale
Elsternwick Hotel, Elwood
Werribee Plaza, Hoppers Crossing
Which pubs are trialling this?
story updated with participating venues.
Oh no…
Wow cub have no concept of what craft beer actually is. They are so out of touch it’s scary
I completely disagree.
CUB are producing a few very consistent ‘craft’ beers in the Matilda bay and Yak line, so we know they have the ability to brew these beers, it is just not feasible to build a new brand from scratch at this scale.
Secondly, this type addition to a beer, and the method, is exactly the type of creativity that allows small brewers (home brew->micro) to thrive. It is about moving away from traditional ingredients and traditional equipment to develop a product that a range of people can enjoy.
Finally, the addition adjuncts and syrups to a beer is not a novel idea. The Germans have been doing this in their Berliner Weisse for a very long time.
I think the term ‘craft’ is an unnecessary fad word that contributes nothing to the industry.
Is this a fake news comedy show skit ? If so it is awesome. If real, sadly comical.