web analytics

Coopers launches Bible Society

March 9, 2017

The special edition beer

Bible Society Australia has teamed up with Coopers Brewery for the launch of a commemorative Coopers Premium Light beer.

Available from Coopers’ usual stockists, the limited edition beer marks the 200th anniversary of the Bible Society Australia, which distributes, translates and encourages active engagement with the world’s best-selling book.

“As brewers we consider that beer is the alcoholic beverage of moderation, and clearly light beer is an effective way to combine flavour and promote moderation,” said Coopers managing director Tim Cooper.

“Coincidentally, the slogan for the Bible Society is ‘Live Light’, so the choice of Coopers Light for the celebratory can made elegant good sense.”

The beer furthers Coopers’ relationship with the Bible Society

Bible Society Australia CEO Greg Clarke said Coopers Foundation has been a strong supporter of its work, in particular the provision of bibles for the defence forces.

“I hope Australians enjoy a chance to celebrate the fact that we are here for good!” he said.

According to Eternity News, there were 10,000 cartons released of the beer emblazoned with a bible verse.

7 Responses to Coopers launches Bible Society

  1. Jurgen Lehmann on March 17, 2017 at 8:04 pm

    congratulation to coopers ,where can I buy 2 carton please?

  2. Maia KoZ on March 15, 2017 at 7:00 am

    No, I’m afraid it’s very real, as I just heard Albert Mohler talking about it. If I thought for a moment that Coopers’ was doing this for the sake of the cross, that would be one thing. But the fact is, they’re trying to capitalize on the Word of God, and the “Bible Society” is supporting it.
    The first time I heard of Coopers Brewery was years and years ago, after watching the film “Joseph” starring Paul Mercurio, Ben Kingsley and Martin Landau. Mercurio did a number of video commercials for their home brew beers, which we purchased a few kits and they turned out very nice. But what’s happening here is not built on anything other than opportunistic manipulation under the guise of outreach.
    Initiating conversations on faith and God is a worthy endeavor, but to pave the way of such needed dialogue with secular tricks and gimmicks, is really no different than preparing a steak cooked to perfection; a baked potato smothered with butter, sour cream and chives, and a side order of broccoli with really nice bottle of red wine, then finding someone who hasn’t eaten a real meal in months, and serving it to them on a garbage can lid.

  3. G. Batchelor on March 14, 2017 at 11:44 am

    Well Done Coopers & Congrats to The Bible Society’s 200 Years of being there for the community!

  4. Rod Swift (@rodcub) on March 14, 2017 at 3:56 am

    Nope. Not a joke. But it is costing them!

  5. Jesus H. F. Christ on March 13, 2017 at 8:06 pm

    This should end well.

  6. Peter on March 11, 2017 at 2:52 pm

    This is a hoax announcement… I hope.

Leave a Reply