• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Brews News

The news the Australian brewing industry reads

New Zealand
Australia
  • News
    • Brewery Radar
    • Brewery Openings
    • New Zealand
    • New Beers Wrap
    • Media Releases
    • Sponsored Posts
  • Radio Brews News
  • Jobs
  • Classifieds
  • Business Directory
  • Events
    • Featured Events
  • Brewery Pro
  • Advertise / Subscribe

Signup!

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • News
    • Brewery Openings
    • New Beers Wrap
    • Sponsored Posts
    • Media Releases
    • Brewery Radar
    • New Zealand
  • Podcast
  • Jobs
  • Brewery Pro
  • Brewery Database
  • Business Directory
  • Events
    • Featured Events

Unloved beer style has its day

May 22, 2017 by James Atkinson

White Rabbit White Ale

The White Rabbit Brewery team hopes the trophy-winning exploits of its White Ale may give Australians cause to revisit wheat beer.

White Rabbit White Ale (draught) took out the trophies for Champion Australian Beer and Best Wheat Beer at last Thursday’s Australian International Beer Awards.

The White Rabbit team was pleasantly surprised by the accolades, marketing manager Ash Cranston told Brews News.  

“It’s an eight-year-old beer, with a recipe that’s been pretty much untouched the whole time,” he said.

However, Cranston said White Ale had undoubtedly benefited from White Rabbit Brewery having settled into its new surrounds at Geelong.

During the relocation from Healesville, the beer was temporarily being produced at Little Creatures Fremantle.

“It’s now under the careful tutelage of [head brewer] Jeremy Halse, sitting in Geelong… I think focusing on it has been the key, tidying up round the edges,” Cranston said.

He hopes the AIBA success may give drinkers another reason to try White Ale, a wheat beer modelled in the style of a Belgian wit.

Ash Cranston (centre) at the AIBA on Wednesday

“Wheat’s probably the hardest thing to sell in Australia,” Cranston said.

“[White Ale] just ticks along in the background, but it’s got its little adoration base. We hope that this award will help people to re-appraise wheat beers.”

He said people are often won over by the subdued spiciness and confectionary notes of White Ale, if their previous experience of a wheat beer such as Hoegaarden had turned them off the style.

Cranston said the victory was particularly pleasing for the brewing team, in light of the Craft Beer Industry Association decision to exclude multinational brewers from its membership, which came through the very same day.

“The AIBA were judged blind by the judges based on beer quality only… Ownership doesn’t have anything to do with the quality of the beer, so we’re pretty happy with that aspect of it,” he said.

Reader Interactions

Comments

  1. Ian Wragg says

    December 29, 2017 at 8:20 pm

    The White Rabbit White Ale is a good drop. But the White Rabbit Dark Ale is also a nice beer too.

  2. MR DESMOND POLLOCK says

    December 4, 2018 at 9:55 am

    When are we going to see the Chocolate Stout back ?

Category: Features Tagged: White Rabbit

Share this post:

Share on FacebookShare on TwitterShare on LinkedInShare on PinterestShare on RedditShare on Email

Primary Sidebar

Signup!

Australian Brews News
is supported by

Wear us out

  • About Us
  • Contact Us
  • Advertise
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

© 2022 Brews News | Website by Lance Montana