The second edition of a national study to better understand attitudes of Australian craft beer drinkers has just been launched.
Created by craft beer retailer Beer Cartel, the 2017 Australian Craft Beer Survey will aim to be the most comprehensive, publicly available research ever undertaken with Australian craft beer drinkers.
The aim of the survey is to build upon the 2016 iteration of the same study, of which 6,500 craft beer drinkers took part, helping businesses throughout the craft beer industry; including breweries, bars and beer festivals.
Richard Kelsey, Director of Beer Cartel said that while the study will seek to measure changes in craft beer habits over the past year it will also provide a gauge of consumer sentiment towards craft beer ownership and the issue of independence which has been highly topical of late.
“There has been significant coverage in the media of late about the role big breweries are playing in craft beer, with a number of buy-outs in Australia and overseas. Plus on top of this the Craft Beer Industry Association (CBIA) recently changed its constitution, voting to remove large brewers from its membership and changing its name to the Independent Brewers Association. We’re taking an open view going in and will let beer drinkers decide on their opinion towards this. Is it a good thing, or a bad thing? We’ll soon know either way,’” said Mr Kelsey.
The results of the research will be made public to support and help grow the industry. In addition, Beer Cartel will also offer businesses the opportunity to better understand their own customer base, helping to deliver on the wants and needs of their customers.
For craft beer drinkers the survey will take just 5 minute to complete. And, as an incentive to encourage people to take the survey a prize of $500 to spend on craft beer is being offered up for grabs.
To complete the 2017 Australian Craft Beer Survey go to: https://www.