During November, the Collingwood brewer will sell 1000 kegs of its Gipps St Pale Ale, with $75 from each keg going to Movember.
Stomping Ground is also launching a #BeerMo beer coaster, which will be distributed to all outlets stocking the beer through November.
Co-founder Steve Jeffares commented: “Many of our female friends and customers over the years
have loved the Movember concept and were keen to get involved, so our BeerMo initiative with
Movember is a fun way for everyone – men and women – to help us raise funds and awareness
for Movember’s men’s health issues.”
“As a brewery we think we can help create some conversations and we’re very proud to be working with Movember.”
River Cottage collaboration
Also this month, Stomping Ground has brewed a Saison in collaboration with Paul West from River Cottage Australia.
Called Saison a L’Orange, the beer will be launched at a dinner at the brewery on Wednesday August 23.
West will work with the chefs to develop and cook the three-course menu that will reflect his paddock-to-plate ethos.
The dinner will cost $60 per person and will be part of Stomping Ground’s first birthday celebrations.