Beer is a Conversation: Richard Knight / XXXX

This week on Beer is a Conversation we chat with Richard Knight, marketing manager for XXXX.

This conversation was originally planned as a short chat about XXXX’s sponsorship of the Ashes to drop in as a brief segment in next week’s Radio Brews News but it turned into a much longer – and quite interesting – chat about the mainstream beer market generally so we’re running it as a stand alone discussion here…

There are fascinating changes occurring in the beer market generally and what is happening in the craft beer segment can’t be seen as being unrelated to what is happening in the broader part of the market. It was was interesting to hear what is driving the marketing behind some of Lion’s biggest brands.

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