Two of the USA’s most prestigious department store groups, Bloomingdale’s and Neiman Marcus, and on-line retail giant Amazon are expected to turbo-charge sales of the South Australian developed BrewArt Beer system across America.
Neiman Marcus, which was founded in Dallas, Texas in 1907, features BrewArt in its Christmas catalogue this year as well as online, while Bloomingdale’s, which was founded in New York in 1861, is offering the BrewArt system in stores across New York, Chicago, Boston, Los Angeles and on-line.
Amazon has also commenced selling BrewArt units online.
BrewArt is the world’s first fully automated personal brewing system enabling owners to brew pub quality beer at the touch of a button. It comprises the smart-phone connected BeerDroid that brews the beer and the BrewFlo that chills beer to the appropriate temperature and enables people to pour it from a pub style tap.
Brewprints, which are a specific set of ingredients, enable users to pick the style of beer they wish to brew, or owners can create their own unique beers.
The BeerDroid has patented End of Fermentation technology (EOF)™ that automatically detects the start and finish of fermentation without the need for testing, while the BrewFlo controls serving temperature and pours a great beer with rich frothy head without the need for CO2.
BrewArt’s Marketing Manager, Scott Harris, said the system had been developed in South Australia over a period of about eight years before being released in Australia in July 2016.
“The response in Australia has been outstanding with the system winning a Canstar Blue 2016 Innovation Award just months after being released,” he said.
“We were absolutely delighted when Bloomingdale’s and Neiman Marcus, which are recognised as two of the world’s most prestigious retailers, decided to list it.
“The listing with Amazon will make BrewArt available to people across the US.”
Mr Harris said the BeerDroid and the BrewFlo were high-end lifestyle products designed to not only brew and dispense premium beert but also to look great in modern kitchens.
BeerDroids sell for around US$799 while BrewFlo units retail for around US$699.