It’s official! Yenda beer and Rugby Australia have today sealed the deal on a new long-term official beer partnership for the Wallabies and Super Rugby competition (Australian conference).
The three-year relationship will see the local brew, which is brewed by Australian Beer Company, commit to the 2018, 2019 and 2020 seasons.
“We’re excited about this new partnership and to be able to share our locally-brewed Yenda beers with the Australian rugby community,” said Aus Beer Co’s Stuart Boag.
“Like most Aussie rugby fans, we can’t wait to get stuck into the Super Rugby season. There’s nothing we’d love more than to toast an Australian champion this season, whether its Super Rugby or the Rugby Championship – or both!’’
Established in 2013, Yenda beer was named after its own home town located in the heart of the NSW Riverina which is also home to Wallaby legends Arthur Tonkin, Beresford Ellwood, Jim Lenehan, Ken McMullen and John Langford.
Rugby Australia’s General Manager, Commercial Partnerships Peter Sciberras said, “Rural talent has always played a big part in Australian rugby’s success. Hard work, passion and teamwork are the cornerstone of country rugby and it’s great to welcome Yenda beer that shares those same core values.’’