Online beer retailer, Beer Cartel, has just launched its 2018 Australian Craft Beer Survey.
The retailer says the 2018 Australian Craft Beer Survey aims to be the most comprehensive, publicly released research ever undertaken with Australian craft beer drinkers, building upon the the 2016 and 2017 versions of the same study, which saw over 23,000 craft beer drinkers take part.
Richard Kelsey, Director of Beer Cartel said while the study will measure changes in craft beer habits over the past year it will be particularly interesting to see how three breweries; 4 Pines, Feral Brewing and Pirate Life are viewed. Each was purchased by a large multi-national company at the back-end of 2017.
“Last year the survey found a strong preference for beer produced by independently-owned breweries,” he said.
At the time beer drinkers rated Pirate Life as Australia’s best brewery, with Feral Brewing second. It will be interesting to see if perceptions have changed and if the buy-outs have had any influence on consumer purchase habits.”
The survey will also seek to understand how the Australian Independent Brewers Association’s (IBA) newly released Independence Seal is likely to impact consumer purchase behaviour in the future.
The results of the study will be made public to support and grow the Australian craft beer industry. In addition, Beer Cartel will offer businesses that promote the survey the opportunity to better understand their customer base, through their own tailored report.
Best of all for craft beer drinkers the survey takes just 5 minutes to complete with the instinctive that one lucky respondent will receive $500 to spend on craft beer.
The 2018 Australian Craft Beer Survey can be completed here.