This weeks Beer is a Conversation is with Lachy Crothers, head brewer at Brisbane’s Ballistic Brewing.
Regular listeners will know that freshness has been recurring topic on the podcasts and so when Ballistic released a beer with a ‘Dead by’ date, our interest was immediately piqued.
The Sleep When You’re Dead range is a series of one-off hop-driven limited releases which are launched with a two month Best Before date that the brewery calls a ‘Dead By’ date because, after that date passes, they retrieve any unsold beer from trade. It’s a gutsy move and one that cynics may say is about marketing, but it also carries a strong educational message about how long some beers can sit on shelves and still convey the brewer’s promise of quality.
Enjoy the conversation.
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