Bright Brewery beer in a can? Can do!
Bright Brewery is thrilled to announce to craft beer lovers around Australia that its MountainCrafted beer is now available in 375ml cans – for a limited time only!
About 1800 litres (4800 cans) of popular Blowhard Pale Ale and Alpine XPL (Extra Pale Lager) has been canned, and will be launched at the Great Australian Beer Festival in Geelong, Vic, this weekend (Feb 16).
Bright Brewery Sales & Marketing Manager Tom Mullane-Grant said the addition of cans to the Bright Brewery range provides customers with the options they deserve.
“Our customers love our beer and they love cans, so we couldn’t keep them waiting any longer,” Tom said.
“This a massive leap forward for our brewery and our push to wholesale our products. We are extremely proud of our beers and providing our customers with options around the vessel they can purchase them in is an exciting step for us.”
Bright Brewery Founder Scott Brandon said cans were an important development for the brewery, which focuses hugely on the sustainability of its operations.
“Here at Bright Brewery, we’re always looking forward in terms of innovation and trends which will allow us to improve the environmental sustainability of our business. Being lighter and more efficient to transport, and more easily recyclable, means our new cans will have a smaller environmental footprint, which is something we strive for in everything we do,” Scott said.
“This limited-run canning initiative, although only a trial, is a step towards evaluating the potential of adding a permanent canning line to the brewery.”
All Bright Brewery beers will continue to be bottled in 330ml bottles while the Brewery assesses the success of the cans over the next few months.
XPL is a new addition to Bright Brewery’s MountainCrafted Core Range of beers, replacing Alpine Ale and Bright Lager which, having been at the forefront of the MountainCrafted line up for many years, will be retired. The 4.5% ABV Alpine XPL is a crisp and refreshing lager, perfect for thirsty adventurers and a fitting ode to its home town.
Blowhard, a favourite of Bright Brewery’s Core Range for many years, is a 5% ABV American-style Pale Ale with a big hop flavour. It takes its name from majestic Mt Blowhard, near Bright.
Bright Brewery cans will be launched at the Great Australian Beer Festival Geelong tomorrow (Feb 16) and will be available at the Brewery and from selected retailers around Australia from next week.
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