Thanks to Bintani we were able to take Radio Brews News to BrewCon and capture a little of what was on offer to those who were lucky enough to get to Australian craft brewing’s annual conference and trade show.
In this episode we chat with Colonial Brewing’s Marketing and Communications Manager Jenna Godley. Jenna has extensive experience in sponsorship and communications and has brought that background to her work at Colonial. As smaller breweries strive to stand out from the crowd, innovative sponsorships are increasingly how they set themselves apart.
Colonial was one of the first small breweries to partner with a major football team when they teamed up with Essendon. Jenna was on a BrewCon panel sharing insights and strategies from the sports business world that can be applied and replicated for breweries in the craft beer industry. This chat is a must for anyone responsible for building their businesses brand through partnerships.
Enjoy the conversation.
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