Furphy brand owner Lion has announced the launch of Furphy Crisp Lager, having earlier this year identified a growing “counter movement” amongst craft beer drinkers which it said had seen a shift in preference towards easy-drinking beers.
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Following the success of Furphy Refreshing Ale, the next chapter in the Furphy story will unfold with the launch of its second beer, Furphy Crisp Lager. Easy-drinking and full strength (4.5% ABV), Furphy Crisp Lager will be available in a clear glass version of the iconic ‘Furphy’ stubby to showcase the light, golden colour of the new brew.
Before Furphy became known as Geelong’s favourite beer, Furphy was best-known as the name of the Shepparton family who made water tanks used by soldiers in World War I.
The soldiers used to swap stories by the Furphy water tanks, giving rise to the definition of a ‘furphy’ as a tall tale. Today, the same family makes the stainless-steel tanks used for brewing Furphy Refreshing Ale and have helped in creating this crowd-pleasing new addition to the Furphy range – Furphy Crisp Lager.
Head Brewer at Little Creatures Geelong, Warren Pawsey, said creating Furphy Crisp Lager was about staying true to the brand’s roots, while appealing to a wider audience of easy-drinking beer lovers.
“In developing a lager from Furphy we wanted to make sure that it had the great quality and brewing credentials the brand is known for, whilst still being super refreshing. We think we’ve created a cracking lager – it’s light, crisp and offers the ultimate refreshment.”
Lion’s Craft and Premium Brand Director, Malcolm Eadie, says that the new Furphy Crisp Lager will excite beer lovers.
“Furphy Refreshing Ale has seen great success in Victoria since its launch in 2014. Within five years, it has become the sixth biggest beer by value in the state – and it’s been a real local success story.”
“In speaking to Victorian consumers about the beer last year, we learnt that there are plenty of drinkers who love our Ale, but many beer drinkers told us they were looking for something really crisp and easy-drinking from Furphy. They talked to us about making a lager that would be perfect for occasions when they are getting together with their mates in the pub or at a BBQ.”
Those wanting to try Furphy Crisp Lager can purchase it now at bottle shops across Victoria at an RRP of $17 for a 375mL 6-pack.