Hot on the heels of the official acquisition of CUB by Asahi Beverages, it has been announced that Asahi Premium Beverages and Carlton and United Breweries will now operate under the CUB brand.
Group CEO of Asahi Beverages Oceania said that the merging will make it easier for suppliers and partners to do business with the company.
The process of combining the business will be completed by Q4 2020, according to a media release from CUB.
Peter Filipovic will continue to lead CUB as CEO of Asahi’s Australian alcohol business division, joining Asahi Lifestyle Beverages CEO Stuart Roberts Asahi Beverages New Zealand CEO Andrew Campbell.
Asahi Beverages chairman Peter Margin said the company is proud to be investing in Australia for the long-term.
“We have incredible confidence in the Australian market and the potential for long-term growth,” he said in a statement.