Articles published under the media release byline are news produced by the relevant business and remain unedited by Brews News. This media release was circulated by the Melbourne International Beer Competition.
Be a Part of One of Australia’s Most Respected Beer Competitions
We’re going virtual! Deadline Extended…Beers and ciders need to be in warehouse by October 11th…still time to submit!
The Melbourne International Beer Competition is the only major international beer competition with TRADE ONLY judges comprised of: buyers from top retail stores, restauranteurs, hotel beverage directors, distributors & importers. Unlike other competitions, these judges have purchasing power and the ability to make a direct impact on brand sales.
Your Beer & Cider & Mead does not have to be imported or sold in Australia to participate.
This is a great opportunity for Craft and Established brewers to get in front of top buyers including Coles and top beer bars and retail outlets!
Judging the Liquid By Its Category and Actual Price…Real World!
All beers are judged by every brand’s true key trade target – buyers, retail stores, restaurant & bar owners, distributors, and importers. Unlike other competitions, these expert trade-only judges and their opinions have immediate impact and the ability to make a direct influence on sales and a brand’s bottom line. The judges are judging the beers as if they are buying for their own business!
The Melbourne International Beer Competition is part of the International Beverage Competition Group including the 7th Annual Melbourne International Wine Competition and Melbourne International Spirits Competition.
Top winners from the competition will be poured at our booth at Prowein in Dusseldorf, taking place in 2021 at no additional charge
All competition winners will receive an exclusive “Booze Pays the Bills” t-shirt at no additional charge – one of the coolest t-shirts in the industry!
Free use of your winning medal digital image in marketing materials, and 2-inch physical medal also shipped at no additional charge
ABOUT THE COMPETITION
The Melbourne International Beer Competition is open to all commercial beer producers from around the world. Since this is a true blind taste test, no producers are allowed to attend the competition. The media is invited to attend and observe the competition, as well as interact with the trade buyers.
Learn More About the International Beverage Competition Series