Articles published under the media release byline are news produced by the relevant business and remain unedited by Brews News. This release was submitted by 4 Pines.
Brewed to be as refreshing as a dip in the ocean on a hot summer’s day, the newest addition to 4 Pines’ core range, Extra Refreshing Ale, is a proud member of the 1% for the Planet global movement.
Collective change is powerful. This global movement of 1,500 members and counting, has given more than $365 million to non-profit organisations that protect and reduce our impact on the environment.
As part of this movement, 4 Pines will give 1% of revenue from all Extra Refreshing Ale sold (on-tap and pack). The funds will be donated to Take 3 and Organic Matters Foundation, two organisations chosen by 4 Pines staff.
Todd Atkinson, 4 Pines CMO, says “For us, it’s always been about making sure we leave the world better than we found it. We’re always asking, ‘how can we do better here?’ As each year goes on, we’re learning of new ways to be a sustainable and community-minded brewery. We’ve been B-Corp certified for over 3 years, and now as a 1% member, our support of Take 3 and Organic Matters Foundation will expand our positive impact.”
Since day one, 4 Pines have brewed beer they want to drink and that their mates would be proud of. Extra Refreshing Ale ticks both boxes.
Chris Willcock, 4 Pines Chief Brewer says, “The brew team had fun with this one. We’ve always wanted to brew our version of a classic Aussie Ale. Brewing with local Pride of Ringwood and Melba hops gave us some of that classic taste, which defined a generation of Australian beer, with a modern hint of crisp summery fruit aromas. It’s been carefully designed for enhanced sessionability, and the fact that it gives back, makes us even more excited for people to try it.”
This extra fresh brew is hitting taps and bottle shops Australia-wide.