Articles published under the media release byline are news produced by the relevant business and remain unedited by Brews News. This media release was circulated by Cider Australia.
The Australian craft cider industry has been heavily impacted by the closure of hospitality venues and imposed social isolation around the nation due to the coronavirus pandemic.
To help support the industry during the peak selling season of spring/summer, and educate consumers who enjoy this new world beverage, Cider Australia has launched The Australian Cider Guide. Written by award winning drinks journalist and cider aficionado, Max Allen, the glossy A4 guide educates the reader about: the history and production of cider; the ingredients that make an authentic Australian cider; and tips on food and cider pairing for the perfect flavour experience.
Available to download from www.cideraustralia.org.au or in hard copy from [email protected], The Australian Cider Guide is part of a $500,000 Australian Government investment to reach developing craft cider markets overseas, including Japan.
Publication of The Australian Cider Guide follows the 2018 introduction of the ‘100% Australian Grown’ trust mark, which enables consumers to identify craft ciders made from Australian grown apples and pears; helping them support local businesses.
“While the export market is very important for the Australian cider industry, there is still significant potential at a local level, with Australian craft cider producers representing less than 15 per cent of the cider market here,” commented Sam Reid, Cider Australia president and craft cider producer.
“Australia is producing world-class craft cider and The Australian Cider Guide will help Cider Australia promote the diversity of Australian ciders and the regions in which they’re produced.”