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Leading brewer Lion will join forces with Marrickville craft brewer Batch Brewing Co to produce a special limited-edition beer to mark Freedom Day – an initiative launched by the clubs industry to celebrate the day NSW meets the vaccine threshold.
Earlier this month ClubsNSW and Australia CEO Josh Landis called on the NSW Government to name the percentage of vaccinations needed to allow us to get back to normal life and pledged a free beer for anybody who has been fully vaccinated on this day.
The campaign is the brainchild of Landis and Co-Founder of Batch Brewing Co, Andrew Fineran, who came up with the idea during a catch up with mates over virtual drinks during this latest lockdown.
Leading Australian brewer behind brands such as Tooheys, XXXX, Hahn, Little Creatures and James Squire has now come to the party, collaborating with Batch Brewing Co to make a very special, limited-edition Freedom Day beer for those who have received the jab to enjoy on Freedom Day.
“We want to make sure that Australians never have to endure another COVID-19 lockdown again. To do that, we need everyone to literally roll up their sleeves and get vaccinated — and what better way to encourage them than with a free beer at their local club!” said Clubs CEO Josh Landis.
“Clubs are all about supporting the health and wellbeing of their local communities, and we are so grateful to Lion and Batch Brewing Co for getting behind this campaign and helping clubs do what they do best.”
Lion Managing Director James Brindley said he was only too happy to get behind such an important initiative – not just for Clubs and brewers, but for the entire hospitality industry.
“When Andrew from Batch Brewing Co called me to see if Lion would be able to provide additional production capacity to make this extremely special beer, I couldn’t say yes quickly enough,” Brindley said.
“I think we are all looking forward to celebrating when we finally reach this important milestone. These venues are the heart of our communities, and there’s nothing better than a cold draught beer with your family and friends at your local.”
Andrew Fineran, Co-Founder of Batch Brewing Co said the idea was simply to give us all some hope and something to look forward to.
“We can’t wait to work with Lion’s team at Malt Shovel, including the legendary Dr Chuck Hahn, to make something really special to mark this milestone,” Fineran said.