Articles published under the media release byline are news produced by the relevant business and remain unedited by Brews News. This media release was circulated by Kaddy.
Following a successful launch in Queensland last month, wholesale beverages platform Kaddy has announced it is now expanding to service the entirety of Australia with a national rollout. The alcohol ordering platform built for liquor retailers and hospitality venues is already used by over 1,500 customers on the East Coast, and will now also be available to all licenced venues in South Australia, Western Australia, Tasmania and the Northern Territory, enabling them to discover, connect and trade with hundreds of beverages suppliers in seconds.
“Tasmanian distillers, South Australian wineries and craft brewers from WA – suppliers from across the country already use Kaddy to access and trade with venues on the East Coast,” says Kaddy’s co-founder Rich Coombes. “We’re thrilled to now facilitate national use of the platform and offer the same simple online trade experience to the industry Australia-wide.”
Kaddy’s ease of use has long been proven popular with some of Australia’s most successful beverages brands. Early adopters of the platform like Archie Rose Distilling Co, BentSpoke Brewing, Heaps Normal, Beerfarm and Bridge Road Brewers are just a handful of the 400+ suppliers that now use the platform to trade with wholesale customers – a number that should only continue to grow if Kaddy’s August launch into Queensland is anything to go by. The new ability to service their local customers saw many Queensland producers, including Range Brewing, Noosa Gin and Black Hops Brewing all join Kaddy as part of the recent Queensland launch.
And in the wake of last week’s surprise announcement that independent icon Stone & Wood were being sold to Lion, Coombes said the timing for going national couldn’t be better for both suppliers and trade customers alike.
“With the spotlight focused on independent beer at the moment, many venues and retailers will be looking at available options and wanting to access products to delight their indie beer loving customers. There is so much opportunity for the nation’s other 650 brewers, but gaining equal access to all suppliers can be tricky. That’s where Kaddy fits in – for indie beer to thrive, easy access and simplicity is absolutely necessary”.
The Kaddy team including its software engineers are all based locally, meaning the ability to move quickly and build the required functionality to support a national presence has been a lot of work but was always the ambition.
“Our overarching goal is to level the playing field and give every licenced venue in the country equal access to all our amazing producers across beverages – this is just a natural step in that direction. We’re excited by the future, in particular, supporting the continued rise of Australian craft producers.”