FELLR are set for a spectacular summer announcing the locally owned, independent seltzer company will now be flowing at the iconic Sydney Cricket Ground. Kicking off the pouring agreement with Merivale yesterday on the first day of the Vodafone Ashes Pink Test, FELLR will be linking arms with the McGrath Foundation to help raise funds for McGrath Breast Care Nurses.
Thanks to an exciting and humbling invitation from the Merivale crew, FELLR will play a part in their revamp of food and beverage across the ground. Flipping the script on the SCG experience, they’ll be
bringing their unique flare to every plate and cup that’s served.
Will Morgan and Andy Skora note on the exciting news, “If you’d told us 18 months ago that folks would be sipping FELLR at the Vodafone Ashes Pink Test, we’d have said you’re dreaming! It’s a pinch
ourselves moment. To be involved in such a special event at one of our home city’s most historic venues is all time. It probably won’t feel real until we see FELLR Watermelon cans glistening in the stands.”
With The Vodafone Ashes Pink Test currently underway, FELLR will be donating 10% of their profits from the event to the McGrath Foundation to help ensure no one goes through breast cancer without the care of a McGrath Breast Care Nurse.
“When we heard FELLR Watermelon was going to be served at the Vodafone Ashes ‘Pink Test’, in a pink can and pink liquid, we saw great synergies and instantly reached out to see how we could support the McGrath Foundation’s amazing efforts in supporting sufferers of breast cancer.”
The Founders further add, “Many of us have been touched by breast cancer in some way, whether it’s a friend or family member, so for us it was a no brainer to donate a some of the proceeds from FELLR
sales to the McGrath Foundation”
It is estimated that every day this year, 55 people will be diagnosed with breast cancer in Australia.
The McGrath Foundation help individuals and their families affected by breast cancer by providing invaluable physical, psychological and emotional support, from the time of diagnosis and throughout
Currently, the McGrath Foundation fund 171 McGrath Breast Care Nurses who’ve supported over 100,000 families since 2005. Funding for 79 more McGrath Breast Care Nurses is needed to ensure
that no one misses out on the care and at FELLR, they are doing everything they can to help.
If unable to attend the 5-day series, people can still help the McGrath Foundation make this the ‘pinkest’ Ashes by buying a Virtual Pink Seat from the Pink Test website.
FELLR will be available in ground bars around the SCG from kicking off with the Ashes on Wednesday the 5th of January.